Holidays are a busy time for everyone, sitters and pet parents alike. That’s why you have the ability to raise your rates for services throughout the holiday season.
Note: Holiday rates do not apply to recurring bookings. Learn more about this feature here.
In this article, we’ll cover the following topics:
U.S. holiday dates
How holiday rates work
Strategies for setting holiday rates
U.S. holiday dates
If you have holiday rates enabled on your account, then those rates will be applied to bookings that take place during the following date ranges:
Holiday | 2024 dates | 2025 dates |
Martin Luther King Day |
Jan 12 - 15 |
Jan 17 - 20 |
Presidents' Day | Feb 16 - 19 |
Feb 14 - 17 |
Memorial Day | May 24 - 27 |
May 23 - 26 |
Juneteenth Weekend | N/A |
Jun 19 - 22 |
4th of July | July 4 - 7 |
Jul 4 - 6 |
Labor Day | Aug 30 - Sept 2 |
Aug 29 - Sep 1 |
Thanksgiving | Nov 28 - Dec 1 |
Nov 27 - 30 |
Christmas and New Year's Day | Dec 21 - Jan 1 |
Dec 24 - Jan 1, 2026 |
How holiday rates work
If a booking includes dates within a holiday period, your holiday rates will be applied to the first dog in the booking for the entire booking.
For example, the holiday period for Martin Luther King Day is January 17 - January 20. Let's say you receive a house sitting request from January 18 to January 22 for two dogs. Since the booking overlaps with this holiday period, the holiday rate would apply to the first dog for all four nights.
For more information about managing/enabling add-on rates, visit this article.
Tip: You can also set a custom price for specific clients during the holiday season by editing the booking request. For step-by-step instructions on how to do this, check out this article.
Strategies for setting holiday rates
- Check out the holiday pricing of other sitters in your area to help you determine what your holiday rate should be.
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We’ve noticed that generally, sitters tend to set their holiday rates 10-20% above their standard rates.
- Apply holiday rates when they make sense for your business. If you notice different trends or spikes in demand during other holidays that Rover hasn't listed above, you're welcome to apply holiday rates for those periods.
- If you don't want to set a holiday rate, simply leave the rate blank and Rover will use your normal service rate for holiday bookings instead.